Most launches fail quietly because no one wrote down what they expected to happen. Without a hypothesis, every result is a vibe.
Write the expectation first
Before launch day: 'We expect 80 visitors, 4% conversion, $19 AOV, no refund spike, and one creator post that outperforms.' Now you have something to compare reality to.
Three columns, not a dashboard
- Expected
- Actual
- What we'd change
That's the post-launch read. A 30-line doc beats a 30-tile dashboard nobody opens twice.
Feed it back into the next bet
The point of reading a launch isn't archaeology — it's the next launch. Pull one decision out of every read and apply it to the thing you're shipping in two weeks.
DO
Written by
Dani Okonkwo
Analytics · TrendRise