Research Center — Feature

Validate the signal
before you build.

A decision workspace for trends and keywords. Research Center pulls together evidence — reviews, comments, listings, search, creator content and competitor signals — so you can tell signal from noise before you spend a week building.

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Evidence in one place| Pricing benchmarks| Confidence scoring
Research — Postpartum Recovery Planner
Example data · evidence across 6 dimensions
GO
Demand
Very High
Competition
Medium
Margin
High
Pain depth
Strong
Saturation
Low
Repeat-buy
Med
Audience pain — top phrases
"no one warned me about week 3""my body feels foreign""wish I had a checklist""didn't know what to ask doctor""felt completely alone"
Pricing benchmark
Sample of competitor listings
$14 low$24 cluster$38 high
Suggested call
Lean GO
High demand, clear pain, manageable competition
Audience
First-time moms 28–38, urban, Instagram-first.
6
Evidence dimensions per opportunity
Multi-source
Reviews, threads, listings, search and creator content
GO / WATCH / SKIP
Decision support — you stay in control
One view
Replaces a dozen open tabs and spreadsheets
WHY IT MATTERS

Most products fail
in the research,
not the launch.

The instinct says "build it." Research Center makes you pause exactly long enough to look at the evidence — without slowing the momentum.

  • Real review and comment mining — not just keyword counts
  • Competitor pricing curves with cluster detection
  • Buyer pain extracted from forums, reviews and TikTok comments
  • GO / WATCH / SKIP decision support, with the evidence behind it
Decision matrix — 4 candidates
Ranked by confidence score · example data
94
Postpartum Recovery Planner
Demand 92Comp 54Margin 81
GO
88
Toddler Lunchbox Notes
Demand 88Comp 62Margin 74
GO
76
Pilates Reformer Mat Routine
Demand 78Comp 71Margin 68
WATCH
64
Quiet Luxury Skincare Bundle
Demand 72Comp 88Margin 56
SKIP
HOW IT WORKS

From hunch to decision — in four moves.

Research Center turns scattered tabs and gut calls into a structured evidence flow. You stay the decision-maker.

01
Pull evidence

Reviews, threads, comments, listings and creator content — gathered for the niche.

02
Stitch

Cross-source signal merged into demand, pain, pricing and competition layers.

03
Score

Each dimension gets a confidence band. No false certainty from a single metric.

04
Decide

GO / WATCH / SKIP recommendation — push winners into Detail, Studio or Pipeline.

EVIDENCE WORKSPACE

Everything you'd open
12 tabs for.

One workspace per opportunity — buyer voice, audience, pricing, competitors, angles. Snapshot it, share it, or push it forward.

Audience profile
Age28–38
ChannelInstagram, TikTok
Income$70–120k
TriggerLife transition
Review themes
Wish there was a plan38%
Feel unprepared31%
Want a coach22%
Need community18%
Voice of customer
Sample of buyer reviews
"I needed a roadmap, not a Pinterest board."
"Postpartum hit me like nothing prepared me."
"I'd pay anything for someone to just tell me what's next."
"Wish I'd had this in week one."
Top competitors
  • Postpartum 40 Day Plan
    Comparable format
    $24
  • 4th Trimester Tracker
    Price reference
    $18
  • New Mom Recovery Bundle
    Bundle angle
    $32
Angles worth testing
  • Week-by-week plan format
  • Doctor-vetted positioning
  • Partner-included edition
  • Audio companion add-on
Trend Radar
Research
Pipeline
Product Studio
Launchpad
Research is the filter.

Trend Radar surfaces sparks. Research Center turns sparks into evidence — then sends validated opportunities into Detail, Product Studio, or Pipeline.

HOW IT FITS

Between noise
and build.

Research Center sits between Trend Radar and the rest of the workflow. Validated opportunities push straight into Opportunity Detail for deeper review, into Product Studio to start building, or into Pipeline to schedule.

See the full workflow
BUILT-IN

Everything Research Center
ships with.

Voice-of-customer mining

Surfaces the real phrases buyers use — copy-ready for hooks and listings.

Pricing benchmark

Competitor pricing curve with cluster detection so you can position deliberately.

Pain depth scoring

How urgent the problem feels to buyers — not just how popular the keyword is.

Audience snapshot

Age, channel, triggers and context — synthesised from the evidence.

GO / WATCH / SKIP support

A confidence-scored recommendation, with the evidence behind every call.

Shareable brief

Export a one-pager for your team or partners — or push into Pipeline.

"

Research Center talked me out of three ideas I would have built. The evidence was right there — I just hadn't lined it up.

Ethan Park
Founder, Stillwater Goods

Build what the evidence
already supports.

Validate the signal before you build. Research Center makes the evidence look back at you.